Schedule use of the room
Well lit, spacious and with a two-way mirror and observation room

Recruit focus group panel members
Professionally recruited from lists of appropriate market segments

Create topics of discussion
Development of a master plan so that responses are directed to the topics of interest

Hire a professional moderator
Dick Dahn, a respected marketing expert, will conduct the sessions with your goals in mind

Record the sessions
Complete audio and video recording capable of pans, close-ups and wide-angle viewing of the sessions, remotely controlled

Arrange for food and beverages
Caterers can provide anything from sandwiches and snacks to complete meals for both panel members and clients

Analyze and report the results
A comprehensive report of the results can be provided that analyzes the responses from an objective perspective

Other market research options
Focus groups are just one way to obtain information about your market. We can help you asess your needs and develop the method that’s right to achieve your objective.

Click here to see an interactive overview of the facility